LOUNGERS TO JOIN MERRY HILL’S BUSTLING LEISURE QUARTER

The new 3,200 sq ft space at Merry Hill, one of the top 10 retail and leisure destinations in the UK, will serve Lounges’ all-day menu, alongside a drinks list that seamlessly moves from breakfast hot drinks into evening cocktails. Since opening the first location in 2007, Lounges has evolved through ambitious growth plans and unique positioning, celebrating its 200^th Lounge opening last year.

Toledo Lounge will join anchor tenant Hollywood Bowl, as well as fellow casual dining restaurants ASK Italian, wagamama, Wingstop, and Bon Pan Asia, as one of the final additions to Merry Hill’s leisure quarter. Following its full launch in September 2023, the leisure quarter has gone from strength to strength, with leisure and restaurants the two highest growth categories for sales at the destination since, and its nearest entrance now the busiest in the scheme.

Alistair Winning, Asset Manager at Sovereign Centros from CBRE, commented: “Several dining brands have been added to Merry Hill’s new leisure quarter in the past 12 months, and Lounges are another who will help shape this vibrant hub for eating and entertainment. Lounges relaxed environment will fit seamlessly with Merry Hill’s vision to create a welcoming environment for customers to enjoy.”

Gemma Irwin, Head of Community at Loungers, said: “We’re so looking forward to opening the doors of Toledo Lounge next year. We hope our family friendly environment and top-notch food and drink offering will prove popular with shoppers and local residents.  We’re passionate about integrating genuinely into the communities we serve so we’re looking forward to meeting everyone and to playing our part at the heart of Merry Hill’s food and drink scene.  Anyone looking for a space to host events or groups should pop in once we’re open, we’d love to hear from them and see what we can do to help.”

The signing adds to the strong selection of casual dining brands in Merry Hill’s leisure quarter and follows the news that Hollywood Bowl recently celebrated one-year of success at Merry Hill, boosting footfall by 43%.